Professor Ferdinand Alexander Porsche always sought the unusual – successfully so. He developed the Porsche 911 design, which fast became the epitome of the exceptional sports car and, like many other items designed by him, a design classic. 

In 1972, he left the family business to set up his own world-renowned design studio, now called Studio F. A. Porsche. From then on, he applied his design principles beyond automotive design. The aesthetic calibre of his unmistakable lines is evident from his very first work for his company. It remains the studio’s guiding design philosophy, which can be summed up as “Always get the most out of everything, optimise function and reduce every design to its essentials”. 

Studio F. A. Porsche is part of the Porsche Group, and its HQ is located in Zell am See, Austria.